FAIRTRADE ANIMATION: WHAT IS FAIRTRADE?

References Overview:

Tobias Thiele

Creative direction and project lead

Animation that explains how Fairtrade mass balance works and why it benefits the farmers who participate. We try to change the perspective from consumer-focused to producer-focused.

I’ve been involved for years to visualise the structure of the Fairtrade system. You can find different versions of this graphic in annual reports over the last five years.

Another example of breaking down complex aspects of the Fairtrade system into visuals that unfold from simple to deeper insights.

Thorsten Kleinschmidt

Script editor and post production supervisor

This animation has been assigned from Fairtrade Austria to Thorsten Kleinschmidt who collaborated on this with motion designer Matthias Stoll. It features a unique aesthetic to visuals the risks of poverty and forced labour.

Workers’ rights animation for Fairtrade Austria

More examples of Thorsten’s work can be found under his website www.filmreif.biz

Suchana Saha

Animation filmmaker

Suchana has worked with Swiggy, Khatabook, UNDP, Khabar Laharaiya, Reliance, Quest and many independent film productions. Her showreel is an example of her broad variety of hand made animations, characters and styles.

More on Behance: www.behance.net/Suchana

Suchana Saha’s Showreel

Suchana is an art enthusiast who likes simple and powerful stories. Her film Maa Tuki won 13 awards and was selected in 51 International film festivals: vimeo.com/466237102

Matthias Stoll

Motion designer

Matthias is an experienced senior motion designer that Thorsten and Tobias have been working with for years with great results. We highly value his state of the art motion techniques and professionalism in accomplishing complex projects. https://vimeo.com/stollinger

Dulcie Smart

Voice-over

A great voice and lots of experience. Dulcie is our voice of choice: www.dulciesmart.com/en/voice-acting